George Eaton refers to Policy Exchange’s 2015 report — Overlooked But Decisive: Connecting with England’s Just About Managing Classes — in this New Statesman article:
‘In Downing Street, May has surrounded herself with aides who grew up in “just managing” families. Her joint chief of staff Nick Timothy is the son of a Birmingham steelworker. Neil O’Brien, one of the few Cameron-era staffers to survive, attended a comprehensive school in Huddersfield.
O’Brien used to be the head of the right-leaning think tank Policy Exchange, which in 2015 published a report on the “just about managing”. It found that these voters (“overlooked but decisive”) accounted for more than half of the electorate in marginal seats. In 2015, they were responsible for Conservative gains such as Bolton West, Derby North, Gower and Telford. If the Tories are ever to win another landslide victory, it will be by attracting these swing voters.’
Click here to read more