Using the Lessons of Digital Nudge

Dec 14, 2015

“Amazon utilises technology and observations about human behaviour to gently push you into purchasing more than you plan to. In a talk presented to the Socitm 2015 conference, Eddie Copeland of Policy Exchange argued that local authorities could learn from this and use digital innovations combined with insights into human behaviour — what he calls ‘digital nudge’ — to help councils make huge efficiency savings.

“I first became interested in behavioural sciences’, he tells me, ‘in 2011 when I read Cass Sunstein and Richard Thaler’s book, Nudge.’ Published in 2009, this bestseller found its way onto the bookshelves of power on both sides of the Atlantic. Its central thesis is that insights into human behaviour can be used, as the subtitle puts it, to ‘improve decisions about health, wealth and happiness.”

See the full article on LocalGov

Related Staff

Eddie Copeland

Eddie Copeland
Head of Technology Policy, 2013-15 Read Full Bio

Latest Tweets

@johndavidblake @reactionlife "Attention now needs to turn to ensuring vocational quals & Fe routes are as strong as academic routes currently available."

Share This