A Portrait of Modern Britain: Health

The Public's Priorities for the NHS

January 8, 2025

This new report from Policy Exchange – based on bespoke polling of 2,000 representative Britons by Redfield & Wilton Strategies in 2024 – examines the perceptions of & priorities the British public have for the NHS.

Its findings include:

  • That the NHS ‘provides all services free at point of use’ was less of a priority to the public than ensuring access to a GP and treating major conditions. 61% cited improved access to GPs as a top priority whilst 44% cited treatment for life threatening conditions, compared with 41% who identified the NHS providing its services free of charge as a priority.
  • Young and urban respondents are more open to major reforms to primary care, such as enabling direct access to secondary care, with young voters 13% more likely to cite this as a top priority than older voters and urban voters 9% more likely to do so than rural voters.  
  • Improving access to NHS dentistry is a top priority for the public – with those struggling financially 4% more likely than average to identify this as a top priority.
  • Those intending to vote for Reform were the most disillusioned with the current performance of the NHS, with a third stating they were unsure they would receive ‘good treatment on the NHS’.
  • ‘Medical tourism’ was perceived to be a problem for the NHS across the political spectrum. 57% of those intending to vote Labour believed ‘medical tourism’ was a ‘problem’ or ‘significant problem’ in the NHS today, with voters for all left-of-centre parties concerned by the issue. 

The report recommends:

  •  The Government develop a National Dentistry Plan to guarantee essential and preventive dental services in the NHS as a basic entitlement- equivalent to access to a primary school place or to access to a GP;
  • The NHS to introduce a “three strikes” rule and a £50 fine for those who repeatedly miss NHS appointments;
  •  For the Ten-Year Plan to include reforms to enable patients to self-refer to a wider range of ‘community clinics’ in primary care for the first time;
  • For an increase in the Immigration Health Surcharge to £2,000 per annum.
The launch of this report was covered by:

Related Publications

Authors

John Power

Senior Research Fellow, Health and Social Care Unit

Zachary Marsh

Research Fellow

Dr Sean Phillips

Head of Health and Social Care


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